| trueform
Executive advisory for performance, growth, and transformation.
Bridging the gap between strategic intent and bottom line execution.
Assisting organizations sharpen strategy, unlock profitability and scale with confidence, through Board-Operational alignment, Execution culture, while ensuring EBITDA protection.
Consulting Focus
Sound Business Strategy.
Effective Management.
Sales & Marketing Profitability.
Operational Efficiency.
Digital Transformation.
Sound Business Strategy
Align company purpose and strategy to clear, measurable business goals.
Sharpen the growth vision strengthening the core while driving expansion.
Build the business case that weighs opportunity.
Effective Management
Develop C-level leadership readiness for global, multicultural environments.
Instill a culture of execution through effective communication and sound leadership.
Coach executive teams to deliver results without losing company culture.
Sales & Marketing Profitability
Shape commercialization strategies for products and services.
Drive business development into new markets and channels.
Architect customer sales and multichannel marketing strategy.
Design end-to-end customer strategy (activation, engagement, loyalty and retention).
Operational Efficiency
Develop high-performance operational structures built to scale.
Unlock the productivity and profitability already within reach.
Realign and standardize processes across the organization.
Digital Transformation
Develop disruptive, future-fit business models.
Lead organizational transformation through the adoption of innovative business models.
Assess organizational readiness for exponential growth before investment is made.
Industry Expertise
Banking & Financial Services.
Fintech & Digital Payments.
Hospitality & Travel.
Contact Centers & BPO.
| trueform
Alfonso Heredia40 years of C-level leadership experience helping boards and enterprise leaders navigate transformation, optimize commercial operations, and drive profitable growth across Latin America, South Africa and Asia.